Staying current with continuing education
Small Biz Media takes the job of keeping up to date with Internet marketing and small business trends seriously. We thought you should know some of the latest classes, seminars, and discussions we have attended.
Title: Getting the most out of Facebook
Topic: Using the social media giant for small business success
Small Biz Media takeaway: Small Biz Media doesn’t believe social media marketing works for small businesses. But, we will listen to other viewpoints that may provide value.
Title:SEO Ranking Factors that Matter Most
Topic: How can small business show up in local search results? Andrew Shotland of Local SEO Guide will walk you through the results of one of the largest-ever statistical studies of the local search ranking factors. Learn which tactics really matter, so you know how you and your team should spend your resources.
Small Biz Media takeaway: Small Biz Media picked up valuable information on important SEO topics like, showing up in Google’s 3 Pack, the best structure for a website, trust signals, targeted link text, and more. We also racked up new information on advanced SEO techniques like the use of schema.org, the Google Search Console, and Webmaster Tools.
Title: How to Leverage Online Reviews to Boost Sales
Topic: Online reviews are powerful tools for marketing your small business. BrightTalk presenter Trevor Sumner discusses ways that reviews can help grow your business.
Small Biz Media takeaway: Online reviews are the same as a company’s reputation. Small businesses must take aggressive action to both leverage the good reviews and repair the bad experiences that generate bad reviews. Facebook is a useful tool for Facebook review management, but it is still no good for marketing (says us). We learned how both bad and good reviews can be used effectively to make your company a better operation.
Title: Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
Host: IBM Marketing Cloud
Topic: How to better understand direct mail marketing benchmarks and metrics for your clients.
Small Biz Media takeaway: An in depth examination of IBM’s most recent metrics around email marketing. Small Biz Media is better armed with knowledge on transactional messages, better use of pre-header text, and how to capitalize on better subject lines and email marketing content. Our email marketing clients will benefit from this information.
Title: The New Ways Customers Find Your Business
Host: Manta Academy
Topic: Staying current on Google’s changes and the impact on organic search results
Small Biz Media takeaway: Small Biz Media gathered new ideas and principles to apply to our clients websites and business listings. Specific topics covered included Google’s ever changing search algorithm, the importance of backlinks supplied by business listings, handling multiple business listings for clients, and making websites easier for Google to crawl and index.